The marketing mix and 4 Ps of marketing

Marketing Mix: The 4 Ps of Marketing and How to Use Them marketing mix Such mix of product, price, distribution and promotional efforts is known as 'Marketing Mix' According to Philip Kotler “Marketing Mix is the set of marketing mix The classic marketing mix model covers four different key areas These are: product policy, pricing policy, distribution policy,

marketing communication Pricing in the marketing mix Pricing is one of the four main elements of the marketing mix Pricing is the only revenue-generating element in the marketing mix